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SALES STRATEGY: WHAT TO LEARN FROM THE RISKIEST INNOVATOR?

by finance Blog (2021-04-01)

In response to Veja como acabei com a queda de cabelo

There are people who are tireless, and although they have made millions and millions, even before turning 40, they continue to work and innovate, trying innovative sales strategies to grow more.


This is the case of Elon Musk, who has now taken a giant step to turn his company, Tesla Motors, into a global player in the automotive market.


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The electric vehicle company headed by the founder of PayPal announced an agreement with Japan's Panasonic to create the largest electric battery factory in the world.


The 'gigafactory', the name that Tesla has given to the factory, will allow, if the forecasts are met, that, by 2020, the company can assemble half a million electric cars a year at its factory in Fremont (California).


To achieve this, they have already planned their digital marketing strategies and have looked for a way to strengthen their internet sales strategy , since they seek that cars are sold directly on the web, reducing costs and intermediaries .


AMBITIOUS GOALS


The number of cars they hope to sell represents more than five times the number of electric vehicles sold in the United States in all of 2014. 


Tesla announced an investment of between 4,000 and 5,000 million dollars of which he will put half. Of course, for the inventor of Paypal, this figure is not scary.


Panasonic will be responsible for the commissioning and operation of a lithium-ion cell assembly line, which Tesla will package in batteries, both for its own vehicles and for other applications.


The idea is to reduce the cost of the technology.


The factory represents a change in how batteries are developed on a large scale, paving the way for a drastic reduction in the cost of energy storage.


These two qualities of the new batteries will be the pillars on which the marketing plan is based and in the coming years, together with the brand's logo, these characteristics will be represented in a thousand and one ways, an environmentally friendly car It also has a battery that lasts longer, which generates significant energy savings.


CARING FOR THE ENVIRONMENT AS A BUSINESS


Tesla and Panasonic have studied the market and have seen that it has potential and is safe, so they trust that their sales strategy will allow them to reach the expected figures .


They know that the evolution of battery technology is not only important for the automotive industry; it drives the entire field of energy, especially that of renewables. It is an accolade to the sector.


The buyers will be young people who seek to take care of the environment, who consume technology and they are targeted by effective online marketing strategies  .


With the agreement, Tesla will be able to carry out its plan to manufacture an upper-middle-range model, the Model 3, destined to compete with vehicles such as the BMW 3 Series, the Mercedes-Benz C-class or the Lexus IS.


Only with the economies of scale that the gigafactory will allow, Tesla predicts that it will be able to square the expected retail price for this model, of $ 35,000.


If we add to that that most of it will be online sales, the final price of the cars will be highly competitive.


At the moment, the company plans to put all its energy into the digital campaigns that will be released from 2016.


And already in 2017, buyers around the world will be able to reserve their models to enjoy them three years later.


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