<p><strong>FROM PANIC TO EUPHORIA: HOW TO CONVERT MORE LEADS TO SELL</strong></p>
by finance Blog (2021-04-01)
In response to Veja como acabei com a queda de cabelo
When it comes time to qualify your leads, many digital marketers panic.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like https://www.skymarketing.com.pk/islamabad/capital-smart-city/.
As Hubspot partners in Mexico we receive many requests for information on how to convert more leads.
Are all companies that use Inbound Marketing using the concept of lead scoring? No, definitely not all.
If you feel this is a problem in your company, you should sit down with your team and answer these 4 simple questions:
- Are they using the content correctly?
- How are your conversions?
- Are the leads generated within your goal?
- Is the sales team taking advantage of those leads?
If the answer is also not to all of them, it is definitely time to start talking more about "lead scoring" in a more natural way.
It is much more than a term. It is a technique that you must first learn to do and then get more involved in Inbound Selling.
AN EFFECTIVE TECHNIQUE
My recommendation is that only once you have a good understanding of the Inbound Marketing methodology and its results, is it time to start doing this lead qualification.
Lead Scoring is the technique that allows marketing and sales to lead leads during the next stages of the purchase decision process, according to previously defined criteria.
It is an excellent indicator of lead maturity.
Through experience and the profile of the leads that we have been able to identify, we will know whether or not they are ready for a commercial approach and, in that case, the type of content to be used in the conversation with each one of them.
The score is based on a cross-section of information between the experience and the profile
Customizing and automating qualified lead lists is an important step in having a well-defined sales funnel.
HOW DOES IT WORK?
If you already have a well-defined strategy and consistent results, it is much easier to understand how to balance the numbers, depending on who the buyer is and what the buyer person has done.
The experience and the influence on the performance profile reflect the "lead temperature" (as the graph shows):
It does not help that the contact has a complete experience of your pages by clicking on different posts, but seeing only services without filling out any form. That is not a suitable profile.
And the opposite also happens: if the contact is a Director or President and they fill in the data correctly, they can get a good score, but if their level of interest in your blog and your website is low, they still do not qualify.
In both cases it is time to adjust your strategy and think about much more focused content to win their interest.
Cold leads need time to re-qualify.
Warm leads need better nurturing.
Hot leads are ready to move towards the sale (that does not imply that it is time to call them, but to start generating much more specific content for their specific requirements).
Today there are technologies that automate this entire process, such as Hubspot, which makes life easier for the marketing team, generating leads and allowing a complete analysis of everything your buyer personas do online.
But remember, software without strategy, analysis and intelligence does not generate results and therefore is useless.
If you're looking for more information on how to better qualify your leads, maybe it's time to browse our more specific content on the sales funnel.
If you want to evaluate how your company does digital marketing and the way it is, you may want to schedule an appointment with a specialized consultant from our Inbound Marketing agency in Mexico.
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