Reader Comments

Are you unsure about the meaning of “branding”?

by Chelsea Riley (2022-05-09)

Don’t worry branding is sometimes confusing for people studying marketing also. A brand is a name, term, symbol, or anything that recognizes one seller’s good or service as distinct from other sellers. You can consider a brand while thinking about any product. Companies can offer the same products copying other companies but they can’t copy the brand. A brand makes your product unique and differentiates it from others available in the market. Branding is presenting products or services with the power of a brand. Wikipedia page writers differentiate products while writing about them because of their branding strategy.

Critical Literacy: Theories and Practices is a non-commercial initiative committed to the ethical dissemination of academic research and educational thinking. CLTP acknowledges the thoughtful dedication of authors, editors and reviewers to develop and promote this open journal initiative. The journal receives copy-editing sponsorship from the Faculty of Education at the University of Oulu, Finland. CLTP has previously received  copy editing support from the Centre for the Study of Social and Global Justice at the University of Nottingham, UK.